Fernando León de Aranoa directs the last spot of Sanitas.
It will be in the air between 24 December and the January 8.
-Singer Noa has covered exclusively for Sanitas song “ life is beautiful ” for the soundtrack of the ad
-the campaign “ take care ” presents the active care of health, apart from health care, including prevention and wellness to a concept of global health
Madrid, 2011-December the winner of five Goyas, Fernando León de Aranoa, signs the campaign spot “ take care ” of Sanitas, which premiered on television on 24 December. Since then, the video is also available in Sanitas TV, corporate of Sanitas television over the Internet.
“ take care ” presents the offer of comprehensive health care that offer all the Sanitas group companies. It also suggests that each person actively participate in that care for staying healthy even if not ill.
With the slogan “ all want you cuides. We know how to do ”, Sanitas group is committed to the well-being of its customers and offer products and services tailored to their real needs at every stage of life, through a comprehensive offering of health: safe for health, own medical centers, dental, hospitals and other health services and residences for the elderly.
The soundtrack of the campaign is a version of the song “ life is beautiful ” that singer Noa has performed exclusively for this spot of Sanitas.
You sanitas has returned to rely on the advertising agency d6, which works since 2007 to develop the new campaign, and Mediaworks as a media agency.
They have released four versions of the spot. The version of the director of a minute, which will be posted on the website of Sanitas, a version of 45 seconds, it will be to start the campaign in different chains, and a version of 30 seconds and another 20 seconds that will continue and will end the presence of Sanitas media.
The video of the spot is available from December 24 to see it click here .
the Group Sanitas , specialized in health and health care partner, includes companies: Sanitas insurance, Sanitas hospitals, Sanitas Residencial and Sanitas new business. You sanitas insurance is the leading company with regard to private customers of insurance for medical care and health in Spain, with 1.98 million members. In 2010, its turnover was EUR 1.449,5 million.
You sanitas hospital manages four hospitals and 17 medical centers multiespecialidad.
You sanitas Residencial is one of major attention to Spain largest companies, he has 41 residences throughout the country and has more than 5,000 residential spaces.
You sanitas new business includes dental business through a range of 63 centres dental Milenum in all Spain, and a wide range of complementary health services in their welfare centres.
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