Toothbrush completes the first line of oral care products that promote a whiter tone in a week.

Whiter

Colgate introduces the new Rechargeable sonic toothbrush Colgate 360° Luminous White. The release complements the unique row Luminous White to a smile Colgate a whiter tone in a week. Made with anatomical cable for hands, Colgate 360° Luminous White has bristles tube Polish machines and rubbery whitening that help cerda in natural whitening of teeth, by removing surface stains. The novelty is now available at retail

throughout the country.

data released by the World Panel reveal that for the Brazilians the second largest aesthetic concern is to have white teeth. According to the Marketing Director of Oral Care from Colgate-Palmolive, Tamara Kulb, the company identified the opportunity to launch a line with cosmetic features and developed a communication with a focus on young consumers, increasingly concerned with appearance. “The launch of brush toothpaste Colgate 360° Luminous White joins its technology and its benefits to the line which best reflects the trends of today’s market,”

adds.

Colgate Luminous White guarantees a whiter shade of teeth in a week of use. The complete line is composed by toothpaste, mouthwash, and now the brush Colgate 360° Luminous White

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