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Born in the United States, the company comes to Brazil under the direction of dentist Isabella Haiat and commercial Director Dany Haiat. 

the New Smile Express is an innovation in the dental area when it comes to dental aesthetics through bleaching. The company brings to market the modern system of whitening using LED (Light Emitting Diode) that offers immediate results at an affordable price.

With aesthetic clinic in Downtown Shopping, Barra da Tijuca, a New Smile Express offers treatments Express 30 ’, indicated for people who’ve done whitening and want to make a maintenance or dental staining is not as much darkened (4 x $ 99.00), and Premium 60 ’, nominated for who ever made the whitening or has darker dentition (6 x $ 99.00). In addition, the company provides maintenance for only $ 99.00 up to six months after the whitening. The two treatments are performed with blue LED light without emission of ultraviolet rays, i.e. totally safe for teeth and gums. The only restrictions to dental whitening are for people who are pregnant and who have a problem, for example, a dental caries, as it leaves the tooth hyper sensitive

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To 2011, the company provides in the first half to devote himself to array in Rio de Janeiro. The idea is to consolidate the brand. The main attraction of the New Smile is in price and in the possibility of payment in installments. In addition, the customer can come back in six months of free maintenance and has everything included, cleaning, removal of tartar, and whitening kit brushing with toothpaste and brush

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“ we are starting a marketing investment and starting to train new professionals with the aim of, in the second half, leaving for our second branch office. In the second half we also want to move forward in the process of franchising. We have potential partners in São Paulo and Belo Horizonte. Our differentiators are, in addition to the cutting-edge equipment and painless treatment, the most popular price appeal. We have come to market with an American concept: cheap price and service of high standard. Our main strategy is the ’ word of mouth marketing ’, “said commercial Director, Dany Haiat.

differential

With this, the New Brazilian competitors overtake search Smile. As the market requires renovation, technology is the great ally of the company. According to Dany Haiat, the clinic was opened with the most modern equipment market

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“Represent a major laser manufactures dental of California, USA. As we are the only clinic focused on dental bleaching is natural that the news come first to us. We are always looking for new technologies, we are sure that we will always provide the pioneers new technologies to market.  The competition is perhaps the biggest ally of a company. Is it that makes us work always for improvements and renovations to our consumer, “says Haiat.

Another difference is that the patient is relaxing the teeth. This is because the New Smile the client uses 3D glasses you can watch movies while waiting for the effect of bleaching. I.e. they are 45 minutes treatment ally to the time of rest. The treatment in the New Smile is done with dentists trained overseen by Clinical Director and also dentist Isabella Haiat. 

in the area of business the company sells equipment for dental clinics. According to the commercial & Finance Director, Dany American Mark Haiat seeks partners to expand its presence in Brazil. “We can go with the equipment and the partner with the workforce. We have a plan to expand to that in 12 months they are known as effective treatment the popular price, “says Dany

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Each machine cost on average $ 8,000 .00. The equipment can be installed in an Office that has an area of 6 m ². The expectation is that the dentist can serve up to 10 clients per day per room. Already the gross turnover revolves around r $ 60 thousand. Total investment to build a clinic of 50m² is around $ 400,000 .00 including sterilization room, equipment, training and consulting

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Service

New Smile Express – Avenida das Américas, 500, BL. 114, 06 – Shop Shopping Downtown – Barra da Tijuca-Rio de Janeiro – RJ. Zip code: 22640-100 – Tel.: (21) 3258-3612. Hours: Mon to Fri 7:0 pm, Saturday 9:0 to 9:0 the 01:00 pm. />