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Neuromarketing, a trend that sweeps the market. workshop on neuromarketing organized by Nebrija Business School. Madrid, February 2013- Nebrija Business School has organized a workshop on neuromarketing, taught by Antonio Casals, founding partner of salts Brain, first NeuroMarketing agency in the world, and expert in Neuromarketing and neurostrategy. For two days we have analyzed the most innovative methodologies of this discipline and its influence on customer purchasing decision-making. Attendees had the opportunity to know what part of the human brain is responsible for making decisions, and learn techniques to influence in the minds of consumers. As explained by Antonio Casals, neuromarketing mixture delcerebro that handles purchasing decisions part Neuroscience with marketing to help reach. Esteworkshop creates the basis of a strategy of neuromarketing with success: clarity about the major PAINs of your customers, alignment with the CLAIMs and creative to reach brain Repti strategies ”. Antonio Casals the latest research in neuroscience reveals that the human brain is composed of three parts that act as separate bodies, with different cell structure and functions: new brain thinks; processes rational data; the Middle brain feels; processes emotions and feelings, and primitive, or reptile, brain decides; takes into consideration the results of the other two brains and controls the process of the decisions ”. It is, therefore, build and communicate messages to obtain maximum impact; speak directly to the primitive brain ”,...