Month: October 2011

-social networks are like a giant round table that allows interaction between thousands of users who want to be part of the same conversation

-the VII Congress of the National Association of health informers (ANIS)which was held in the school of public health of Granada the days 21, 22 and 23 October, it has dealt with the use of social networks by health reporters

-the expert will explain more than 250 health and communication professionals involved in Congress the keys to identify the virtual environments in which the appropriate networking

– “With a little training in social networks, you will be able to take better advantage of conversation 2.0, get better contacts and, above all, enjoy the shared knowledge and the spontaneous recognition ”

Granada, 2011-October is clear that new technologies and the emergence in our lives of 2.0 communication has revolutionized the way we work in many sectors. The sector of communication is not alien to these developments and increasingly more use of social networks and the different tools that the virtual world to post to the fingertips necessary and become almost essential to develop the work. However, the use of these instruments without control does not help much. As important as how to use social networks is to establish what experts consider quality contacts.

It is the theme on which the expert in communication and Director of the Agency for health and communication (Lipofilling) spoke at the VII Congress of the National Association of informers health (ANIS) which closed on Sunday in the Andalusian School of public health. In his lecture, Web 2.0 as a weapon to obtain and manage quality contacts, Tato explained more than 250 health and of the press and communication professionals specialized keys to identify the virtual environments in which the contacts that interest us and then convert them into customers, referidores, suppliers, collaborators, subscribers, visitors to your blog or Internet, etc. page “ I see Web 2.0 as a giant round table that allows interaction between thousands of users who want to be part of the same conversation ”, has pointed out.

One of the advantages of the network is that it puts to Internet users around the world to the scope with a single click, but for the expert, “ its value is not reaching many, but must choose who we want to be in contact to exchange messages; listen to them will enable us to meet their interests and values to find out if these contacts are of value to us, and when we establish contact already we will have to know interact to earn his trust ”.

Lipofilling has opted for the virtues of social networks, and therefore encourages all professionals, regardless of the sector in which to move, to become its own ‘ community manager ’. “ With a little training in social networks, you will be able to take better advantage of conversation 2.0, learn, get better contacts and above all, enjoy the shared knowledge and the spontaneous recognition, what some call a reputation ”, said.

Apart from Lipofilling, journalist from Diario Médico, Alain Ochoa, has pronounced a lecture on ‘ journalism 2.0 ’; María José Pacheco, Member of the directive Board of the Federation of associations of the press of Spain, has been seeded I study Janssen Observer 2.0, on the use of social networks by health reporters; Aitor Ugarte, Madrid health, has given the Conference ‘ Journal of communication and health: the network as an opportunity for collaboration and outreach ’; Montse Carrasco, social media and online PR of Innu manager, has addressed the presentation ‘ resources in the cloud for specialized journalism ’; for its part, Enrique Burgos, director of Marketing at QDQMedia and associate professor at Esade Business School, has treated the subject concerning the personal brand online and how managing the digital identity and open up step as a specialist freelance convenience; Finally, Ramón Puchades, Unidad Editorial, has closed the presentations with the talk titled ‘ social communication: how travel information and how to measure its impact ’.