Month: February 2012

Alphega pharmacy now exceeds 400 members. Barcelona, February 2012.- 428 pharmacies are already part of the Alphega pharmacy network. This good result is the result, inter alia, agreements made with laboratories to ensure that pharmacies work with better margins; actions implemented at the point of sale to make the offer more attractive to patients and the annual training plan holders and garden equipment. Also, this increase of Alphega pharmacy reflects the confidence that, progressively, are placing pharmacists in this comprehensive service to increase the profitability of their offices of pharmacy. In a situation like the present, pharmacists must flag of their differentiating elements: professionalism, expertise and power of recommendation in its health function. But they must also record in their DNA new capabilities like flexibility, proactivity to adapt their activity and expand their services or their entrepreneurial skills. The pharmacy must be as one brand ” clearly differentiated and well-positioned to challenge successfully the new channels that are its direct competition. The Alphega pharmacy director, Michael Borras, believes that the key element of this network is the figure of the consultant of point of sale, specialized in advising in a personalized way each of the pharmacies that make up the network. Alphega pharmacy consultant helps you develop and implement sales promotion plans individually in each pharmacy, managing to promote sales of parapharmacy products and increase their profits ”. The...