Month: April 2012

Wrigley has launched a collaborative program aimed at professionals of dentistry to help promote good oral health habits among their patients – useful tools for consultation and multiple articles and scientific studies that endorse the suitability of chewing gum to prevent some pathologies can be found on the web www.orbitpro.es. Spain, March 2012.- The Wrigley Company has launched the program Orbit ® pro whose main objective is to support the professional health oral in its role as educator, providing useful tools to educate patients about the importance of maintaining proper oral hygiene. In the online platform for the program: www.orbitpro.es, professionals can enroll to receive informative materials useful for consultation and product samples. More than 500 Spanish professionals that have already occurred since its recent launch can access multiple scientific articles that guarantee the benefits of chewing gum without sugar as salivation stimulant, elements of prevention of caries and diverse pathology, as the associate to the dryness of mouth. Chewing sugarless gum can help reduce the demineralization of tooth, a risk factor in the formation of caries. Orbit ® pro is part of the Wrigley Oral Healthcare Program, an international programme that is implemented in 47 countries around the world and counts on the collaboration of entities of the prestige of the FDI World Dental Federation (), IADR (International Association of Dental Research) and ADA (American Dental Association). As...