a campaign in the united states shows the dark side of tobacco
CHICAGO, USA (Reuters) – health authorities of United States launched an advertising campaign of 54 million dollars (41 million euros) on Thursday with gruesome details about the health risks arising from smoking in the last battle of the Government against the cigarette. 12 Weeks campaign, called “Tips from former smokers”, is an effort to counter the us almost $ 10.5 billion they spend per year the tobacco companies to market and promote cigarettes in United States. “This is really a struggle of type David against Goliath”. “The tobacco industry has spent more than 100 billion dollars in marketing and promotion,” said Dr. Thomas Frieden, director of the Centers for Disease Control and the prevention of (CDC for its acronym in English). “Continue spending more than 10 billion dollars per year.” “That’s 1 million per hour” added. Nearly 8 million Americans have with tobacco-related illnesses and up 443.000 die per year from causes linked to smoking. Although health authorities that many smokers give up the habit, recent evidence suggests that the message is not taking effect between young people. Agreed the report of the director-general of public health of United States on smoking among young people, published last week, one of every four senior grades of secondary school students is regular smoker. And because few smokers starting in high school manage to stop the cigarette is expected that 80 percent...
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