The official College of odontologists and stomatologists of Madrid takes legal action against Vitaldent for its advertising campaign “Make peace with the dentist”
[if gte mso 9] > < xml > Laura 11.9999 <!-[if gte mso 9] > normal 0 21 false false false MicrosoftInternetExplorer4 <!-[if gte mso 9] > < w:LatentStyles DefLockedState = “false” LatentStyleCount = “156” > <!-[if gte mso 10] > the official College of odontologists and stomatologists in Madridtakes legal action against Vitaldent for its advertising campaign get thepeace with the dentist ” -FACUA and SOS Racism supported the initiative of the COEM toIt is considered that the campaign discredits the profession and has a clearxenophobic component -self-control has already issued an opinion which concludesthat Vitaldent ad campaign is misleading, discriminatory anddemeaning ” Madrid, may 2012.- the College of dentists andStomatologists in Madrid (COEM) has begun legal proceedings against you companyVitaldent by the so-called advertising campaign get peace with thedentist ”, on the grounds that it calls into question the professionalism of dentiststhat do not belong to that company, and by his pejorative allusion to theprofessionals who are not Spanish nationals. for the Dr. Ramon Soto-Yarritu, President of the COEM,”The school cannot remain indifferent before a so unfair advertising and”to the citizen and to the patient’s healthcare professional as this is misleading.It degrades the quality of professional care oral functionthe clinic or health centre where is carried out, based on thenationality and age of professional, thus facing two models ofcare dental, such as the traditional dental clinic and...
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