Month: September 2011

The first impression where it all begins … or ends

The first impression where it all begins … or ends

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What good have a doctor’s Office well structured, well located, have a great relationship, attracting patients, and, ultimately, sinning in attendance? Of course it is important to promote, attract, serve, but we must not forget of loyalty.

The

your treatment begins well before the arrival of the patient in his Office and ends much later. Stay tuned to detail, and provides good moments for your patient, after all, the trip to the dentist is already related to so much pain, suffering and prejudices, not

?the

to pre-serve is fundamental in the conquest and retention of new and old patients. Many do not return to Office to feel badly treated, without the care that they deserve: environment disorganized, dirty, coarse, poorly educated professionals, without compromise, with serious errors of English (this is a “issu” seriously).

today, with our exhausting routine, we don’t need a Secretary but a facilitator (a) (a): a dynamic, agile Professional (a), that really solve problems instead of just bringing them. Fundamental to this is to be mature and trustworthy. The ideal is to have someone to take care of the administrative/reception and another for the clinical part itself, but we know that this is not always possible, not only by high costs, but also by the difficulty in finding good professionals and actually trained and committed to developing its activities

.

is very common dentists choose its auxiliaries by appearance or by indication, but not always goes right. Sell health, dreams,

expectations.

Our team should be trained for this. Many employees are demanding their rights, increase, vacation, holidays, etc, but don’t bother to do their part as well as many dentists are not valorise professionally and/or financially

its employees.

Should make the work environment enjoyable for the whole team to play its role in the best possible way. Our patients are grateful, and we indicate!

the primary must be performed by someone who has some basic attributes:

  • Learn to speak, read and write English correctly

    • .

  • be able to resolve everyday questions such as: scheduling, payments and inventory control, without interrupting the professional

    • at any time.

  • be able to express themselves clearly and learn listening

    • when needed.

  • Has good looks: discrete and comfortable shoes and clothes in pastel tints or, clean hair and nails clean and trimmed, prisoners, discrete accessories. For women: discrete makeup, clear enamel (if desired) and nothing of transparencies and/or necklines.
  • Learn to control your “tastes” and attitudes during the Office hours and do not mix personal problems with

    • professionals.

  • Has nice smile and gentle speech, look confident.
  • do not confuse good service with involvement, relationship with the patient

    • .

  • Game Has waist to circumvent the

    • different situations.

  • to be attentive to detail and has resolutividade (meets the phone promptly, transmits messages correctly and don’t let things “for later or to tomorrow”).
  • Keep secrecy about patients and teammates

    • .

  • Has organization, responsibility, commitment, proactive

    • .

  • really Like than does and is interested in upgrading, acquire new knowledge, this not only for growth/personal development, but also to contribute to the success of our

    • service.

why not pay refresher courses, phone, customer service, administration of the Office? We are investing in new equipment, materials, technologies, our specializations, our congresses, but professional and that is our right arm and left? Once again we must not forget that, generally, the first contact of our future patient is with the team, and the first impression is that it is, isn’t it?

Other important factors: adequate infrastructure, clean and organized (don’t need luxury), location of easy access, parking, availability schedules, scheduled

.

sounds complicated, but just remember that we are also patients: what I would like to have as a patient, what kind of treatment, of

environment?

the reception room is also a place that deserves special attention: it will be the first impression of your patient about your doctor’s Office and on you, inclusive. Magazines and well preserved, with cover, without tears and scribbles, adequate lighting and ambient sound, location clean and well maintained; attention also to the lavabo: a benchmark to assess the hygiene conditions and organization of the Office. Forgotten and neglected, the waiting rooms are usually cold and little suitable to receive the dental patients, that in general there are unsafe, eager, grudgingly, by obligation, with pain, fear or all perceptions together.

in recent years, mainly with the trend to the humanization of care, medical and dental, pastel shades as light green, light yellow, salmon are most used, avoiding the “white hospital”. Indirect lighting, frames, decorative plants and give a touch more in reception, but be careful not to overdo and pollute the environment! Many dentists dump on everything that doesn’t want more

at home!

the decoration also depends on the public that attends: for children and adolescents need books, comic books, parts to assemble, but beware of zōni model, pens, crayons and noisy toys! His reception is likely to turn a chaos and, often, it is difficult to control mess of the son of the other. Care for the elderly and patients requires special access ramp, wider doors, support bars in lavabo, good lighting. For a differentiated public, for example, why not make access to the internet? Everything will depend on who are your patients

.

not always the beauty and luxury make the difference, enchanting their patients. To a lower middle class, sophisticated décor, with granite flooring, winter garden, marble sink would make this patient feel good?

Toilets, drinking fountains or even a simple layover with water, coffee and juices are comforts that should not be missing in the waiting room. Today, television already so common in medical offices, is not always specified: must have discretion in volume not to Bedlam reception and logical, in the choice of who will be assisted. Imagine calling the patient’s right in the middle of a football replay, in the last chapter of the novel, or even stop a drawing or children’s program?

Another important Tip: hide what only dentists think pretty, as photos of surgeries and rehabilitations, plaster models assembled articulators, propaganda/folder of dental, dental magazines and newspapers. Who spoke to patients like that? Incidentally, magazines must be chosen according to the public that attends. General Affairs magazines normally, curiosities and travel usually give certain, since up-to-date and well preserved

.

Our care by the Office has just educating patients. If a patient is a clean, organized desk or lavabo, hardly will play role in the ground, let sink or toilet dirty, but it’s always good to our (a) help to make a “local survey” from time to time. It is also necessary to take care of our tone of voice and sound volume or television. Imagine the shouting and confusion to a location that should inspire tranquility …

Some small details make much difference to the patient. Eucatex partitions, for example, are much used, but give impression of something. The ideal is to use plaster partitions, which are a few centimeters thicker and look like masonry, which causes better patient

printing.

beware of the flowers. Artificial arrangements, for the most beautiful and natural that some are, often become dirty and dusty, giving the impression of lack of professional care; Therefore, give preference to natural

arrangements.Attention

with dirty walls or peeled, tangle of wires and telephone to computer shows, mess at the table, basket of rubbish “overflowing”, lack of glass, paper towels, toilet paper … looks pretty, but oddly enough, is the minimum that we should be doing. The treatment begins at to pre-serve, never forget

.

the patient not satisfied with our service makes comments unpleasant, because it was exactly what he expected. When it surpasses expectation means that you and your team managed to excellence, and the patient, the more satisfied, disseminate their services spontaneously. Empower your product and selling really

smiles.

“the difference is not in the product/service or price, are in attendance and on excellence. Stay tuned for that. ” (Marcos Antonio de Souza Rocha).

/The/

> > Marina Montenegro Rojas >/Surgeon-dentist and specialist in pediatric dentistry. Director of the Social Department – prevention and APCD pines. Member of project coordination – Odontocomunidade CIOSP. Surgeon-Dentist of PSF Albert Einstein. Teaching of the courses of ASB/TSB – Organic – APCD and ABO. Researcher at the clinic of trauma in deciduous and in ART – FOUSP. Consultant in Pediatric Dentistry site “múltiplos.com.br”. //marinamr2006@gmail.com > >

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Proven treatment against tooth decay trends

Proven treatment against tooth decay trends

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The by Papacárie ® gel is designed to effectively treat dentin. The product eliminates the use of anesthesia and any technological equipment, provided the total comfort of the patient during treatment of caries.

Proven

interview with Dra. Sandra Kalil Bussadori presents more details on theme, showing how this form of care is being well accepted in Brazil and other countries.

by: Vanessa Navarro

Catalyst Magazine -what is and how did the product 100% by Papacárie ® gel – Brazilian?/Sandra > -the Kalil Bussadori by Papacárie ® gel is a product, in the form of gel, composed basically by papain, toluidine blue and chloramine. The combination of these three elements of the formula provides a safe removal of decayed tissue, with local anti-inflammatory and bactericidal effect. The dentin treated chemically and mechanically becomes friable and is easily removed by means of manual instruments with curettage without cutting, thus avoiding the use of sophisticated equipment and micromotor. The product came after a casual conversation with my mother, Mrs. Linda, nutritionist. She told me that the papain which softened the meat. From this arose the idea and started to search the substance together with the pharmaceutical Márcia Miziara. Three years later, it was the final formula by Papacárie ® gel gel, which was approved by the national health surveillance agency (Anvisa) and released in 2003.

Catalyst Magazine- what are the advantages of the method?/ > Sandra Kalil Bussadori- the method of chemical and mechanical caries removal of exemption, in the vast majority of the time, the use of engine and anesthesia. Thus, makes the quick caries removal procedure and more comfortable. In addition, preserves better sound tissues of tooth, a trend of dentistry today. The method of scrape only the infected tissue decay by preserves more healthy tissue underlying, since he is not hit by the gel. With the drill, this control cannot be done, and always healthy dentin is removed along with the necrosado tissue

.

– Catalyst Magazine the procedure has a higher or lower cost compared to traditional methods?/Sandra > – Bussadori Kalil method itself ends up having the value very close to the traditional treatment with broca, but if we take into consideration the whole process, the absence of anesthesia, absolute isolation and lower risk of pulp exposure by Papacárie ® gel, treatment with ends up being much cheaper and fasterboth in public service as in

outpatients.

РMagazine Catalyst Such procedure is already used by dental health professionals?/Sandra > РYes, Bussadori Kalil and lot. It is used in other clinics and dental surgeons in universities, such as UNINOVE, UMC, UBC, UNIMES, among others. It is also used in public service in cities such as Ṣo Bernardo do Campo, Saints, Mogi das Cruzes, Niquel̢ndia; and in other countries such as Uruguay, Paraguay, Peru, Chile,

among others.

Catalyst Magazine- what is required by Papacárie ® gel becomes a normal solution in the dental market?/Sandra > – the by Papacárie ® gel Bussadori Kalil, today, it is well accepted by dental surgeons, especially among those who are entered in the philosophy of minimum intervention and preservation of sound structures. Some professionals still resist not to follow this philosophy. The preservation of sound structures of the tooth is the most modern in dentistry, and is based on scientific evidence demonstrating the success of the same

.

– Catalyst Magazine about the research carried out by Papacárie ® gel is patented. What are the advantages of that record? /Sandra > the product – Bussadori Kalil is patented both nationally and internationally. The formula is protected by law, because it was drawn up very carefully, after extensive research demonstrating their effectiveness. The advantage d and research be patented is the surgeon-dentist can be sure that you are using a quality material, which has scientific proof and that was manufactured within the parameters required by ANVISA. A formula “generic”, and does not comply with the law of the patent, has no scientific support, not passed by the required tests, and we cannot make

their effectiveness.

– Catalyst Magazine Recently released a new product line, the Duo by Papacárie ® gel. What are the features and benefits presented by such a product in relation to previous version? /Sandra > – after more Bussadori Kalil three years of research, we launched the PapacárieDuo, registered and approved at ANVISA. The product has this name because, fundamentally, presents two advantages. The first is that the gel to have its effective action do not need to be stored in the refrigerator, which will make it much easier to use in remote locations where it is not possible your cooling (remembering that any dental material should not be exposed to the Sun). The other advantage is the time of validity that doubled, i.e. are now two years of validity. Another important point to consider is the consistency that has been modified, showing more viscosity, so there is less waste and the gel is more located in the

area.

Proven

Sandra Kalil Bussadori/Master > in dental materials – FOUSP. PhD in Pediatric – FOUSP. Postgraduate Doctor in Sciences – UNIFESP/EPM. Professor of the masters course in Rehabilitation Sciences – UNINOVE. />

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What your customer really looking for?

What your customer really looking for?

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There are several ways to get products and services. The most important is the one that gets established an Exchange. To get a service or product for Exchange for a cash value, and it is marketing.

What

remember that human beings always act according to their own interests and on which brings more benefits

.

Only to take any questions, marketing is different from propaganda, that is just one of many marketing tools. The propaganda is derived from the term “shades”, which means making public, therefore, used in media, such as business card, Billboard, banners,

among others.

these tools have a common goal: wake up the customer’s attention and interest to motivate you to purchase, or in the case of a service in the area of health, cause satisfaction for the customer to come back and report their good experiences. To that end, it is important to distinguish between technical quality management/management of the clinic and the perception that the client has the

Office.

success is a result of the intersection of these three points, and happens when opportunity, staging and professional commitment. If you work only with an interface of this tripod, their results shall be proportionate to it, namely, absolutely below the clinical potential of

.

technical quality is that inherent exclusively technical administered by doctor, dentist and other healthcare professionals. Perception is the formatting as the client “sees” the clinic and the service provided by the trader; and management is the management of all events within the clinic, for example, calculating the cost per hour of all professionals who work in the workplace

.

Attention: what has happened with your Bill over the past six months? He increased? And the number of new patients you sought, is growing?

this technique is very important, but she alone, in a competitive market, not maximizing results. Another important detail: the largest competitor of health professional is not your fellow performer!!! Think of a vacation trip, for example, which competes more money for the patient than the colleague

.

marketing studies and assists the customer perception, using clinical management to better direct the actions for that market. In addition, identifies needs and creates opportunities to assist them to overcome customer satisfaction, and consequently, evolve financial sector clinic. However, satisfied customers do not mean loyal customers. There are citations that even the satisfied customer can find another professional, for various reasons. According to Burke Customer Satisfaction Associates (one of the largest market research companies of the United States), the sole captive client is the one who had exceeded their expectations met and not just

.

is very important to identify the expectations of patients. Our article can help you in practice to do so. We invite you to read below what the researchers Zeithaml, Parasuraman & Berry identified as most relevant factors that affect a person’s expectations.

explicit Promises

Services: patient expectations are directly affected by it discloses about the professionals. Let’s do an example: If a health professional to provide a query in a particular zone, it has to fulfill this promise. The patient does not want to know the conditions that may cause delays. Therefore, suggestion: avoid raising customer expectations and promises always less than you can deliver.

Promises implicit in services: the services provided are intangible (in health, there is no possibility of “pick up” a treatment, as is possible in the case of a mobile phone); therefore, services do customers look for some indication of quality, for example, clinical presentation, elaborate site, team very well trained, standardized stationery and various other factors

.

permanent Reinforcements to the service provided: customer expectations sometimes can be oriented by the expectations of your friends and contacts. So, encourage your client to speak well of your business to

other people.

momentary Reinforcements to services: customer expectations may change according to the circumstances surrounding the need for professional search that. Example: You wait for a dentist for some time whether your need is a prophylaxis, but you wouldn’t expect the same time if you were with

pain.

personal needs: each one has their personal needs and desires, and the health professional has to be aware of this. The humanization in the Office can be a great remedy for a customer to prefer their services and indicate them to your friends. We call this concept of relationship marketing, but this is subject to a different conversation.

previous experience: the basis for a future service certainly will rely on past experiences. Any human being in their right mind would not return to a place that was unpleasant. So, give your magical moments in Office!

What

/Eber Eliud Feltrim > graduate and post-graduate degree in dentistry (Unesp). MBA in Marketing (FGV and OHIO University). Courses in Washington-DC (USA), San Francisco, CA (USA) and COLOGNE (Germany). Business Marketing Professor for the graduate program in business administration (Centre for Hermes/FGV – Marília Unit). Professor of Marketing for the continuing studies course in operative Dentistry dental Foundation – Ribeirão Preto (USP/FUNORP). Guest Professor to teach classes and/or Marketing courses at USP, UNESP, ITPAC, UNIP, UNINGÁ, UNIMAR, CESMAC, Paula Souza Centre, ANEO and APCD. SIS Group Manager – Marketing Consulting. />

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Endodontics the meeting of art with science

Endodontics the meeting of art with science

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Endodontic treatment, when well conducted, allows lasting maintenance of tooth in the oral cavity, favouring the return of its form and function, with consequent collaboration in health of Periapical tissues and systemic.

Endodontics

until you reach the current success rate above 90% when performed by experienced professionals, Endodontics went through moments less peaceful. The theory of focal infection at the beginning of last century, empiricism, the lack of standard in the instruments, the absence of repeatable techniques put channel staging in check the validity of

endodôntica therapy.

thanks to the commitment and passion of not a few clinicians and researchers who dedicated their lives to the study, training and teaching this discipline, we have today a dental specialty recognized, respected and established as a safe procedure performed by general practitioners and specialists

.

the great scientific and technological developments of Endodontics broadened considerably the chances of long-term success and has positioned this specialty as a conservative and even prophylactic therapy in dentistry. The very definition of Endodontics is understood today as the prevention or treatment of apical periodontites. A seemingly simple, but that definition encompasses a universe of different philosophical lines or approaches in teaching and clinical application. These different philosophical lines, which can sometimes generate a disagreement here or there, are, in fact, beneficial to the development of ideas, arguments and

new approaches.

the long years of continuous rapprochement between researchers, clinicians, and manufacturers result in equipment, instruments and techniques more elaborate, more predictable results and facilitated playback for a growing number of clinicians in different procedures following the technical endodôntica.

might be unnecessary, but it must be pointed out that despite all the technology and facilities, the clinician can never avoid to comply with a sequence of procedures with attention, good sense and the nines, associated with the training and manual, as well as the General knowledge involved in their activity. Technology without knowledge can be frustrating, and very dangerous

.

With small variations, following a technical endodôntica could be presented like this: diagnosis; preliminary measures; absolute isolation coronary; opening; exploration of channel; cervical preparation; odontometria; preparation of topical medication channels; intracanal; shutter channels and proservação.

there are technological devices developed to assist every step of endodontic treatment. It is important that the clinician to establish goals and select which purchase equipment and, when making this decision. Dialogue with colleagues, the training courses and the numerous possibilities to experience such equipment through worshop or hands-on offered by companies are excellent opportunities to define the most appropriate choice.

among the equipment or technological developments that stand out include the use of modern image techniques – digital radiography, computed tomography Cone Beam – used in clinical diagnosis or other purposes. The magnification associated targeted lighting provided by optical microscope is odd, and has its use quite diverse in steps of endodontic treatment and surgical approaches also conservative. The mechanized instrumentation, represented by oscillatory movements and mainly by the use of nickel-titanium instruments in continuous rotation, allows the anatomical diameter enlargement phase of the channel, stressful time for many clinical trials, do it faster, secure and efficient

.

the use of apical Locators to determine the length of work and ultrasound devices with different purposes are some more examples of extremely useful in the arsenal of equipment endodontista. Chemical and hydrodynamic methods of irrigation and the use of new resin cements and cones appear as an option to traditional products that keep your application efficient and widespread

.

in the rows in this column, we will have the opportunity to expound on these equipment and products, as well as on clinical approaches in Endodontics, openly for discussions and suggestions

.Greetings

! endodônticas

Endodontics

Kleber Carvalho k. t. /> graduated in dentistry. Specialist in Endodontics. Master in Endodontics. Co-author of the book “Endodôntica Technical Manual” – Editora Santos, 2008. />

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The harmony of a perfect smile

The harmony of a perfect smile

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Beauty is a manifestation of perfection and object of desire of all. While the beauty cannot be measured, harmony – what is most often associated with the – beauty can be expressed in a number of specific features.

The

studies on faces and smiles of dummies considered extremely beautiful and attractive revealed what the characteristics of a facial aesthetics: harmony between the width and height of the face; facial profile where the upper lip, the lower and the Chin are balanced, with lip lock not forced and the exposure of upper incisors of approximately 3 mm.

by practicing the art of aesthetic dentistry, we have over pure intuition, focusing on the lower third of the face, where the eye is attracted to enjoy the beauty. Functionality has always been a primary concern in dentistry. We currently have aesthetic materials available, together with collage techniques, allows us to restore your teeth aligning them much of the format, colour, brightness and function of a natural tooth.

To this, small ceramic blades are placed on the front surface of the teeth to mask or change the format and the color of the teeth, so reversible or irreversible, depending on the quantity desired. Most are used in cases where teeth present stains, clear separations, or permanent discoloration that cannot be removed with a teeth whitening process, or when they are slightly cracked, worn or chipped butt. The material manufactured porcelain, is very similar to natural teeth, with high durability, with a translucent effect, much like the dentition. Can be made as small fragments or as “contact lenses” thick and thin, applied over the tooth surface, without which this needs to be previously prepared

.

dental veneers longevity is influenced by factors such as the quality of dental adhesive or glue material used, the design and Assembly of the blades in the laboratory, and the correct application and collage of the blades on the teeth by a dentist experienced. It is vital that the teeth are prepared properly before the collage of the blades. This is the most sensitive of the whole process, which must be done well to ensure a long life of

treatment carried out.

This amount of wear will depend on the material of the facet. The more harsh and tough for the ceramics, the smaller should be the amount of tooth worn, so the “contact lenses” are possible precisely by the technological development of the industry. Unlike past indications, facet, if correctly made, are very conservative and reversible, not damaging the

tooth structure.

the system is simple. The dentist removes the part that compromises the appearance, in a thin surface layer and teeth with aesthetic problems, leaving it more harshly, in order to obtain a total grip of the facet that is placed, which will be glued and sustained by the tooth, without which this has any change in volume, as the facets are made and prepared for each separate tooth, meeting your needs and circumstances. The paste system is done in the form of a sticker, which does not allow to drop, and act as a sealant whatsoever. Its appearance is equal to that of a natural tooth, and its color is chosen according to the person’s own

teeth.

computer technology also helps. The smile is placed on your computer screen to simulate the changes and modifications that you want. It is possible to have an idea, before the completion of the service, the end result will look like from changes in shape and colour of teeth. Then, the smile is authentically designed. What was common for artists, is now available to patients in clinics

.

durability of facets is also the level of user maintenance. If the patient has a excellent oral hygiene, with a healthy gingiva, and periodically visit the dentist, you can maximize the useful life of the blades. In addition, it is important to stress for patients who are groaning or shake your teeth, called bruxism or briquismo, that the forces generated with the bite are very high and therefore the facets can fracture. This way, it is generally recommended to the patient a bite plate, used during nighttime, for protection of the teeth and temporomandibular joints

joints.

excessive smoking and excessive consumption of soft drinks or foods and drinks with dye should be avoided as far as possible, so that the facets and dental structures remain free of spots and continue with the preserved natural glow

.

The

Claudio Luiz Sendyk /> Dental prosthesis Doctor and master of Dentistry for the Odontologia College USP. Professor of the Dental prosthesis Department at FOUSP. Professor Coordinator of prosthesis on the masters in Implantology of UNISA. Has training courses in implantology in Columbia University (U.S.A) and University of Gothenburg (Sweden). Specialist in Dental Prosthesis and Operative dentistry by the Federal Council. Has several research works published in Brazil and abroad. //www.clinicasendyk.com.br > >

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Surah Al-Rehman – The Ultimate Free Remedy for Incurable Diseases

(By Listening Only- 20 Minutes Only)

Kindly download the Surah “AL-REHMAN” (recited by Qari Abdul Basit without translation) from here.


Treatment Plan

Just Listen to it three times a day (morning, afternoon, evening) for seven consecutive days using following procedure:-


    Before listening:

  • Close your eyes
  • Feel your self in front of ALLAH Almighty/ God
  • Then listen to it with greater concentration and closed eyes

    When the recitation/ AUDIO is finished:

  • Open your eyes and take half glass of water
  • Close your eyes again and say “ALLAH” three times in your heart with deep affection/ love
  • Then drink the water with closed eyes in three sips

Surah Al-Rehman – The Ultimate Free Remedy for Incurable Diseases

(By Listening Only- 20 Minutes Only)

Kindly download the Surah “AL-REHMAN” (recited by Qari Abdul Basit without translation) from here.


Treatment Plan

Just Listen to it three times a day (morning, afternoon, evening) for seven consecutive days using following procedure:-


    Before listening:

  • Close your eyes
  • Feel your self in front of ALLAH Almighty/ God
  • Then listen to it with greater concentration and closed eyes

    When the recitation/ AUDIO is finished:

  • Open your eyes and take half glass of water
  • Close your eyes again and say “ALLAH” three times in your heart with deep affection/ love
  • Then drink the water with closed eyes in three sips