New line Smile Xtreme White removes stains for whiter teeth.
Smile introduces new Xtreme White Smile line to meet the aspirations of younger consumers. The release consists of two variants of dental gel refreshing flavors-Mint and fresh mint – which contains an exclusive formula that acts since the first brushing. The regular use of dental gel removes stains and prevents yellowing, in addition to returning the luster and natural white teeth.
the new line also offers a toothbrush that has rubber bristles of different sizes, reaching the most difficult corners of mouth and helping to remove stains from the teeth, maximizing the effect of dental gel. Data published by Nielsen1 reveal that for the Brazilians, the second biggest concern with the aesthetic is having whiter teeth. According to the Marketing Director of Smile, Bruno Siqueira, “mark Smile has identified a new market opportunity and invest in products for the cosmetic thread, with a focus on differentiated communication for younger consumers, who are increasingly concerned about the appearance.”
the launch of the line bet still in innovative packaging and metallic, with a new tube that allows the dental gel is placed in a vertical position.
On the Colgate-Palmolive
Colgate-Palmolive is a global company present in more than 179 countries and 32 territories around the world. Present in Brazil since 1927, the company invests in the constant development of technology to meet the consumption needs in their places of business.
In Brazil, the Colgate-Palmolive focuses its businesses in the areas of Oral Hygiene and personal cleanliness of the Home and pet nutrition, offering quality of life to their consumers through products such as: creams and toothbrushes, bar soaps, shampoos and conditioners, cleaning products and pet food./>
