BD is sponsoring an educational initiative to explain blood tests to children in order to take away the fear.
a fun cartoon kind comic so that children understand the usefulness of the blood test and how they contribute to improve their health.
Oxford, UK, January 2013.- the world leader in medical technology, BD (Becton, Dickinson and Company), has sponsored a new initiative at European level to explain the blood tests to children. In partnership with Medikidz, Publisher of medical education, BD has prepared a poster with a cartoon specially designed for children, so that they understand the usefulness of the blood test and how to help doctors to make that feel better.
According to Dr. Kate Hersov, Vice-Director general of the Medikidz, up to 70% of children with a chronic disease do not comply with the treatment because they do not understand the instructions of physician or his illness ”. Medikidz has created five superhuman superhero from the Planet Mediland to explain to Danny, the sick child, his blood is so important to keep you alive and fighting infections, as well as ensure that blood cells meet their work properly. Through humor attracts the interest of children and ensures that they understand the necessity to cooperate with doctors and nurses.
Professor Mario Plebani the Hospital University of Padua, in Italy, says that “the blood samples of Pediatrics constitute one of the major challenges of the laboratory samples. Having to explain to children the reason for blood extraction can do have fear, so this type of educational material will help us to explain what we do with the blood sample and why ”.
The inspiration of this initiative came due to the lack of educational information written specifically for children, since most of the health information is designed for parents. LuÃs Iglesias-fernandez, Vice President of BD Diagnostics – Preanalytical Systems, Europe, explains: are pleased to sponsor this initiative that will help reduce children’s anxiety and encourage them to comply with treatment ”.
This initiative has been well received both by professionals as by parents. The poster will be distributed in hospitals, clinics and doctors from all over Europe by the team of specialists of contact with customers.
about BD
BD is a global leader in technology medical develops, manufactures and sells medical devices, instrument systems and reagents. The company is dedicated to improve the health of people around the world. BD is focused on improving drug delivery, quality and rapidity of diagnosis, and promote the research, discovery and production of vaccines and new drugs. The BD capacity is crucial to fight many diseases that plague the world. BD was founded in 1897 and is headquartered in Franklin Lakes, New Jersey, and employs approximately 29,000 associates from more than 50 countries throughout the world. The company serves healthcare institutions, life science researchers, clinical laboratories, pharmaceutical and private industry.
about Medikidz
Medikidz is a company of health education aimed at improving the quality of life of young people through health education. Its objective is to develop a system of multimedia health education for children, and this is the first project to explain blood tests to children. Medikidz has worked with other medical companies in many areas of diseases since its launch in September 2009 when it was praised by Archbishop Desmond Tutu: Medikidz launch marks the beginning of a global initiative to reach children who are ill from everywhere. It will make the child, who is the patient care center. And I think that this emphasis on the patient, this empowerment, is one of the most wonderful things that have emerged from modern medicine ”.
