The campaign of the Foundation “Bank of memories” Reina Sofia receives two “Suns” of gold and three bronze
[if gte mso 9] > < xml > normal 0 21 false false false MicrosoftInternetExplorer4 <!-[if gte mso 9] > < w:LatentStyles DefLockedState = “false” LatentStyleCount = “156” > <!-[if! mso] > <!-[if gte mso 10] > campaign Bank of memories ” of the Fundación Reina Sofiareceives two Suns ” gold and three bronze in the 27th Edition of the Ibero-American Festival of theAdvertising communication the Sun -the campaign is to raise awareness of the importance ofthe investment in scientific research to advance in the fight against theAlzheimer’s disease Madrid, June of 2012- the campaign Bank of memories ” ofthe Fundación Reina Sofia, devised by the Agency Contrapunto BBDO, has receivedtwo Suns ” gold and three bronze at the 27th Edition of the FestivalIbero-American of the advertising communication, the Sun, which was held inBilbao. in this way, the campaign Bank of memories ” has beenawarded with the Sol de Oro ” in the category of Direct Marketing ” and Integrated health campaigns ”; as well as three awards bronze Sun ” in thecategories of Marketing promotional ”, integrated campaigns and innovation ” and Institutional advertising in health ”. Bank of memories ” is a virtual space created for storing all the memories donated byanonymous people, familiar faces and people in the first phase of the diseaseAlzheimer’s. this campaign is part of the work that took place, the pastyear, the...
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