Ferrer Agiliza migration and synchronization of your data with informatica.

Madrid, March 2012.- Informatica Corporation (NASDAQ: INFA), the number one global independent data integration software providers, announces that the pharmaceutical group, food and fine chemical, Ferrer, has implemented the Informatica platform as a solution for bi-directional data integration between your CRM on cloud platforms and their systems SAP ERP and Business Intelligence.

– following the introduction of the Veeva CRMfor the management of its extensive commercial network, Ferrer has selected the solution of integration of data from Informatica for data transfer in their various CRM, ERP and BI systems, guaranteeing at all times, the reliability and availability of data. Informatica PowerCenter, an essential component of the Informatica data integration platform, allows Ferrer both work with data stored inside the corporate firewall, and data stored in Cloud environments. This flexibility together with ease of implementation and ease of use of Informatica PowerCenter have been determining factors in the decision of Ferrer.

-the CRM of the group constitutes a key element for its operational efficiency since it generates the information of planning and reporting of visitsorders both direct sales and wholesale liquidations of expenses, etc. CRM also includes a medical file of the company Cegedim updated daily. Thanks to Informatica PowerCenter, both the transfer of orders to SAP and the update of the medical file of Cegedim and the inclusion of data in the Business Intelligence solution, are carried out in an automated manner. Informatica PowerCenter also allows to monitor the proper execution of processes, offering a significant saving of time to the team of IT by Ferrer.

-Ferrer, which is making the process of implementation of the CRM among its delegates in a gradual way, envisages that at the end of April all have migrated to the new environment. The good results achieved so far with Informatica have encouraged Ferrer to consider using the Informatica platform as the corporate standard for data integration, taking advantage of the possibility of reuse of code offered by Informatica PowerCenter to gradually replace the various interfaces between the systems of the group.

Declaration

Ferrer is one more example of how Informatica data integration technology can significantly reduce set-up time of new initiatives while minimizing the risks associated with new developments, accelerating the return on investment in data ”, says Emilio Valdés, Regional Director for the Iberian Peninsula of Informatica. Ferrer now is able to integrate data from different systems to get a unified view of information, thanks to the Informatica platform, can provide their trade teams reliable information at all times to facilitate decision-making and better serve their customers ”.

La Informatica platform has shown a considerable improvement in the quality and effectiveness of the processes of integration and data migration. For the team that oversees these tasks, is a great convenience, saving time and precision in the identification of any incidence. Given the excellent results, our intention is to use the platform as the standard system for the exchange of data from the company ”, declares Francisco Amorim, Coordinator of CRM by Ferrer.

About Ferrer

Founded in 1959, Ferrer is a private Spanish pharmaceutical company, with vertical integration from r & d to the distribution. It has a presence in more than 90 countries, with international subsidiaries 23. This activity is developed in the areas of pharmacy, fine chemical and food, health, key areas to contribute to improving the health and quality of life of people. Since its inception, Ferrer has opted to enhance research and development of innovative medicines in its six centres of r & d (four Spain), as well as get a solid industrial structure, with thirteen centres of production (seven Spain).

About Informatica

Informatica Corporation (NASDAQ: INFA) is the first independent provider of data integration software worldwide. Organizations around the world rely on Informatica to maximize the return on investment in data to meet its main business imperatives. More than 4,630 companies worldwide rely on Informatica to make the most of your information assets stored in the corporate systems and systems of cloud computing.

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PowerCenter and Informatica are trademarks of Informatica Corporation in United States and jurisdictions around the world. All other names of companies and products may be names or trademarks of their respective owners.