Smile without complexes, with Philips Zoom.

-A white smile has been since the times of the ancient Egypt a symbol of beauty, attraction and socialization

-the secret of the best professional whitening resides in the application of LED light mixed with the Philips Zoom advanced formula, you get spectacular results in just 45 minutes

Madrid, July 2012.- the smile of a person shows many more aspects than the personal situation of who has it. It affects the impressions that are offered to other people and reveal an important psychological factor capable of transforming personal relationships. In his recent collaboration with Philips Zoom, the psychologist and writer Ann Demarais says: smile not only affects how a person feels, but also the first impression that causes in others ”. According to a survey of Philips made more than 800 Spanish, 45% of those interviewed stated that the smile is the first feature in which are fixed in a person of the opposite sex. People attach, consciously or unconsciously, a number of positive features to the person who wears a white and beautiful smile.

for this reason, it is not surprising that teeth are the subject of much of the care that we dedicate ourselves to ourselves. For example, 73% of the Spanish claims to the part of the body to which to devote more time and attention is the teeth. Respondents include is the appearance of the smile that they would most like to improve the whiteness of the teeth (53%) above the tooth alignment. Today day, thanks to new technologies such as Philips Zoom, can get that white smile of a safe and healthy way.

All ages smile

Since the days of the ancient Egypt, a white smile has been a symbol of beauty, attraction and socialization. That has never changed. Babies learn a month old when they smile, achieving a more positive environment to your around. An instinct that sits in the early years, when a smile facilitates interaction and games with other children.

Arrival after adolescence it is foreseeable that stops if the teen has a cosmetic defect in teeth to smile with the same frequency due to age own shyness, and more. This phase typically overcome in adulthood, although there are cases showing a residual complex that prevents smile to the individual with normal, which can crucially affect the way you relate to other people. Here lies the importance of having a fine smile, with white and well aligned teeth that allow us to smile without any complexes.

Tricks to maximize the effects of the smile

Given the importance of the smile in social relationships both personally and professional, 9 of every 10 Spaniards believe that in job interviews the interviewer is set in a very concrete way in the smile of the candidate. Ann Demarais, also specializing in psychological training of senior executives, follow these instructions:

1. Opinions requested. Ask a trusted friend that comment you on what you think of your smile. you smile more or less than others? We don’t always see ourselves as others can do, and for this reason, the comments of others can be an ideal mechanism to learn more ourselves.

2 It must be socially generous. The smile has the ability to make others feel good, offers smiles as a social gift ”. Your smile communicates that you are happy with the presence of other people and also that others are comfortable, because it is an act that creates safety and encourages personal relationships.

3. You try to create a good first impression. When you want to provide a good impression on a date, in an interview or to meet a potential client, introduce yourself with a wide smile, even if don’t do that normally. This action sets the ideal basis for a first interaction and positive relationships, since you can convert to persons unknown to friends, partners, employees or customers.

4. Practice makes perfect. With a little practice, you can learn the habit of open and easy smile again. As an exercise, make extra effort and smiles to others five times a day.

5 Keep a proper oral hygiene. Healthy teeth are the foundation of a healthy smile. We all have busy lives, but it is important to brush your teeth and floss is the daily, in addition to visiting the dentist’s every six months.

6 Transform your smile. Teeth naturally lose their brightness over time; coffee, wine, tobacco, and many foods that we consume on a daily basis can darken our teeth. There are a lot of things that we cannot change on our physical, but have a few teeth bright and white is something readily available and that can have a big impact on ourselves. When lights perfect teeth, you feel good and smile more easily. If you consider the possibility of making a teeth whitening treatment, do it properly and see a dental professional that recommend you the best option.

Philips Zoom offers you the best treatments for teeth whitening through a LED light, called WhiteSpeed, only available in professional dental centers, your dentist is more person indicated not only to prescribe the most appropriate treatment, but also to implement it.

The best professional whitening secret lies in the application of the LED light mixed with the advanced formula of Philips Zoom, which achieved spectacular results in just 45 minutes.

On Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a company whose activities cover all aspects of the health care and well-being, with the aim of improving the quality of life of the people offering them the necessary innovations at the right time. As a global leader in the health care, consumption and life style, and lighting, Philips integrates the most advanced technologies and the most current design solutions always developed around the needs of the people and based on a deep understanding of the consumer and your brand promise sense and simplicity ”. Headquartered in the Netherlands, Philips has a staff of approximately 122,000 employees in more than 100 countries. With a turnover of 22,600 million euros in 2011, the company is world leader in systems for critical care and cardiac, and telemonitorizacion in lighting solutions based on energy efficiency and new lighting applications, as well as consumption solutions to improve the quality of life and the supply of leisure of people, with strong leadership positions in flat TVs, shaving and male grooming, portable entertainment and oral care systems. For the latest news about Philips refer to their website www.philips.es/prensa.